Tooniversity

Not many people know this, but Concordia University in Montréal also has a toon department deep inside the maze that is known as the EV building. The university officials would prefer to keep this knowledge as a secret, since the brutal self torture that goes on inside the faculty would shock many people. In the same way that the Average Joe or Jane does not want to know where the meat inside his/her burger comes from, no-one really wants to know the shocking truth about the stories behind your Saturday morning dose of laughter.


Tooniversity from Matti Niinimäki on Vimeo.

When watching cartoons, people rarely think about the amount of time and dedication the cartoon characters spend on perfecting their sketches and routines. Unfortunately, consumers love to see toons getting hurt. There is just something special about dropping heavy anvils on the heads of unsuspecting cartoon characters that appeals to the majority of viewers.

Like in all fields of entertainment, the competition in the cartoon business is also very harsh. You are only as good as your last fall from a huge cliff. That´s why all the aspiring cartoon students at tooniversities across the world practice new and inventive ways of getting themselves hurt.

A group of activists from PETT (People for the Ethical Treatment of Toons) have been able to sneak a spy camera inside the Tooniversity facilities at Concordia University. Because of their brave action, all the dirty secrets inside the Tooniversity will be exposed. Please go to http://tooniversity.originalhamsters.com
to find more information and sign a petition to stop this madness.

This project was made at Concordia University for Vincent Leclerc´s Tangible Media and Physical Computing class. You can find technical details from my class website

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