Product Placement

I tracked down some people who work or used to work in the advertising industry.

This is what they had to say about advertising today.

Watch in HD at Vimeo

Download the QuickTime movie (1280×720, 320MB)

The audio interviews were recorded by The Anti-Advertising Agency.
antiadvertisingagency.com/category/projects/portable-sound-units

My workflow in creating ths animation was pretty unorthodox. Almost all of the character animation was recorded real-time with a custom setup involving Max/MSP and Animata. I created a patch in Max to control animation in Animata with the sound of the interviews. I also had some sliders and buttons to trigger things like blinking and arm movements. I used After Effects for compositing and for some additional animation.

Check out my tutorial to see the basic setup for connecting Max or PD to Animata.

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6 Responses to “Product Placement”

  1. Ålari says:

    Now this is something! Loving the animation and idea!

    How did you record the image from Animata? And how did you get the alpha channel? Or is there even one? Keying?

  2. Månsteri says:

    With a screen capture software. I had a green/blue/whatever background and then just keyed it out.

    It’s a bit of a hassle, but works pretty well.

  3. I love your Movie dude, so simple yet cuning with its’ own story line..tracking caracters from past comercials..this shit seal’s it self 🙂

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